Our Story

At ROCKRUSH, Our Mission is to redefine the jewelry industry by offering exquisite lab-grown diamond engagement rings, wedding jewelry, and fine jewelry that epitomize Elegance, Quality, and Sustainability.

We are committed to leveraging our vertically integrated approach—from growing and manufacturing diamonds to in-house casting and personalized service—to offer exquisite pieces that symbolize Love, Authenticity, and Responsibility.

Our Vision at ROCKRUSH is to lead the future of luxury jewelry by redefining traditional norms and embracing ethical practices.

We envision a world where every customer can celebrate life's milestones with confidence, knowing that their bespoke ROCKRUSH piece embodies not only Timeless Beauty but also reflects our dedication to Transparency, Sustainability and Customer-centric Values.

Why Us ?

The Rock you can always Trust

ROCKRUSH Grown

As pioneers in the industry, we oversee every aspect of the diamond's journey, from cultivation to creation, ensuring unparalleled quality and affordability. By cutting out unnecessary intermediaries, we offer our discerning clientele access to exceptional pieces at prices that defy convention.

At ROCKRUSH, Customer Satisfaction is paramount. Our Soho Flagship Store serves as the heart of our customer relationships and experiences, offering a sanctuary where personal connections are forged and dreams are realized. We believe in providing a warm, welcoming environment where customers can explore our collections, receive expert guidance, and participate in the creation of bespoke jewelry that tells their unique story.

Our Soho flagship is more than a showroom—it's a destination where craftsmanship meets emotion, where customers are not just patrons but partners in their jewelry journey. By prioritizing customer satisfaction and the in-store experience, we ensure that each interaction leaves a lasting impression, fostering enduring relationships built on Trust , Transparency, and a shared passion for exceptional jewelry.

Through our Soho flagship and beyond, ROCKRUSH is dedicated to setting new standards of Excellence in the jewelry industry, offering not just products but a lifestyle that reflects our Values and Commitment to making a positive impact on the world.

Your Soho Flagship Experience

Meet us in the flashy and trendy SoHo district of Manhattan, the personalized appointments will ease the buying experience for your milestone moment.
- Bespoke Collection
- One on One Attention
- Diamond Education
- Personalized just for You