Jewelry Store in SoHo
Lab-grown diamond engagement rings, wedding bands, and bespoke fine jewelry — in the heart of SoHo, New York.
In the heart of SoHo. A visit worth making.
ROCKRUSH is a lab-grown diamond jewelry store in the heart of SoHo, set among the neighborhood’s landmark cast-iron buildings, cobblestone side streets, and design-led boutiques.
Our appointment-based showroom is a calm, private space, away from crowded jewelry counters and rushed conversations — book ahead and we’ll have pieces ready when you arrive.
What are you shopping for?
Lab-Grown Diamond Jewelry in SoHo
More customers today are choosing lab-grown diamonds because they want luxury to feel modern and more intentional. At ROCKRUSH, lab-grown diamond jewelry is approached with the same attention to craftsmanship, beauty, and design as traditional fine jewelry.
Right here in the SoHo showroom, you can explore engagement rings, diamond earrings, tennis bracelets, necklaces, anniversary gifts, and everyday fine jewelry designed to feel timeless and wearable — with a team that keeps the process approachable and transparent.
Visiting our SoHo showroom is easy
Our SoHo showroom serves couples and collectors from across New York — in the heart of SoHo, easy to reach by subway from anywhere in the city. Book an appointment and we’ll have pieces ready for you.
Getting here
454 W Broadway, SoHo — easy to reach by subway from anywhere in the city.
Get directions →Before you visit
Anything else? Call or message us — we’re quick to reply.
Do I need an appointment?
Booking ahead means a diamond expert and a curated selection are ready when you arrive. In-store and virtual appointments are both available.
Is ROCKRUSH a jewelry store in SoHo?
Yes — ROCKRUSH is a lab-grown diamond jewelry store in the heart of SoHo, at 454 W Broadway, New York.
Can I shop engagement rings in SoHo at ROCKRUSH?
Yes. Shop lab-grown diamond engagement rings — ready-to-ship or fully custom — right here in SoHo. Start with a setting or a stone, and our team will guide the rest.
Are all your diamonds lab-grown?
Yes. Every ROCKRUSH diamond is lab-grown and independently certified — the same brilliance and chemistry as mined stones.
Can I design something custom?
Absolutely. Bring an idea, a sketch, or nothing at all — our bespoke team will design and craft it with you.
Where in SoHo is the showroom?
We’re at 454 W Broadway, in the heart of SoHo. Book an appointment and we’ll have everything ready for your visit.
Begin with a conversation
Book a private appointment — in person in SoHo or virtually — and explore lab-grown diamond jewelry with an expert.
